The youngest child of William and Bertha Haas, Alice, was born in 1885. On November 3, 1909, Alice married Samuel Lilienthal, son of the founder of Crown Distilleries, in a ceremony at 2007 Franklin that was attended by 300 guests. Sam and Alice Lilienthal made a home of their own at 2221 Gough (no longer extant), a modest residence compared to her parents before returning to 2007 Franklin in 1916 to care for Bertha Haas after William Haas passed away. Read about Florine's and her sister Alice's adventures in "The Haas Sisters of Franklin Street: A San Francisco Memoir of Family and Love" by Frances Bransten Rothmann.

Young Alice Haas
Alice Haas at Haas-Lilienthal House
Samuel Lilienthal and Alice Haas engagement photo
Alice and Samuel wedding, c. 1909
Sam and baby Ernest Lilienthal, 1911
Alice and Bertha Greenbaum Haas
Alice and Florine, c. 1960s

Before entering the Haas Bros., Samuel traveled east, visiting and studying operations in several distilleries. In 1904 he joined Crown Distilleries. Two years later, the firm’s offices burned to the ground during the Earthquake of 1906. The family was evacuated to San Rafael. Their home on Van Ness was dynamited to help create a fire break that was created to halt the fire’s spread. In the fall, the family moved back to the city to a rented home on Washington Street and from there into a succession of relatives’ homes. Samuel and his brothers were kept busy restoring the firm’s business affairs. In 1909, after a short formal engagement, he married Alice Haas. He continued to work for Crown Distilleries and moved into the front office.


The Lilienthals, like the Haas clan, were of German-Jewish descent. In the 18th century, they had become fiscal agents for the Bavarian court and were recognized leaders of the Jewish community. The first generation of Lilienthals to come to America included Samuel Lilienthal’s grandfather (also named Samuel), who immigrated in 1840 and became a well-known homeopathic physician in New York, and his great-uncle Emmanuel (Max), a prominent reform rabbi in Cincinnati. Samuel’s father, Ernest Rueben Lilienthal, a peer of William Haas, was born August 30, 1850, in Lockport, New York. With help and financial backing supplied by his uncle, Ernest embarked on a business career. In the summer of 1871, he arrived in San Francisco and opened an office at 223 California as a wholesaler of Cyrus Noble whiskey. 


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